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Understand how audience reads your content.

It is very important to know how is your content perceived by your audience, especially when you put lots of time and effort into your articles.

Finished Reading rate certainly gives you an understanding whether your readers were interested enough in the content provided. It shows you the percentage of readers that actually scrolled the article to the very end.

Not only you see the readibility rate, you also can track how your audience consumes publication from the top to the bottom using our Scrolling map.

It is quite straightforward, yet really informative.

The article is divided into 4 equal parts. The percentages above each part stand for the percentage of readers who started reading it, i.e. 100% started reading the article, 80% made it to the half of the text and only 61% actually finished reading it.

This gives you an idea of where exactly your readers decided to leave the article and make changes accordingly (placing internal links, editing the lay out or text itself).

How to add Google Analytics to WordPress

With the aim of achieving these aforementioned data analytics of your published online content, Google Analytics is an excellent platform to use, as it will provide you with all the data you require, and much more!

This article is going to demonstrate how you can learn how to add Google Analytics into your WordPress website in an easy, fuss-free, way. Using step by step navigation tools.

Read on to learn the why, and the how.

Having the sheer knowledge and the power of knowing how your website visitors interact with your content is vital to online accomplishments. And one of the greatest ways to get this experience and control is to add Google Analytics to WordPress.

Undoubtedly the most commonly-used free analytics tool, Google Analytics’ standard package delivers a thorough, in-depth choice of analytical features, both for standard and mobile-optimised WordPress websites.

Google Analytics empowers your business to examine your advertising return on investment, alongside tracking your social networking platforms and applications.

Using the Google Analytics WordPress dashboard, you can swiftly learn how your visitors are navigating your WordPress website, and what they are hunting. Use this analytical data to decide on content additions to your website, and where the best place for it is.

Google Analytics’ WordPress content menu shows you in a simple format – which of your pages enjoy the lowest bounce rate, and which have the highest. Work out why your visitors are bouncing more on some pages than others, and consider if your content answers your potential customers questions and worries.

During the course of this article, you will appreciate the advantages of adding Google Analytics to WordPress, and your company in its entirety. Discover step-by-step as we go through how to add and install Google Analytics. Once you’ve gone ahead and added Google Analytics on your website, we can discuss some of the more important Google Analytics reports you can run, and reap the benefits.

The Top Google Analytics Features

• Campaign success measuring tools
• Enhanced site and app reportage and breakdown
• Mobile app reportage
• Google tag manager
• Cross-device statistics
• Conversion Tracking
• Custom Dashboards
• Product integrations
• Acquisition reportage
• Audience reportage
• Benchmarking reports
• Performance reportage
• Alerts and intelligence
• Real Time Data
• Custom Reporting
• Traffic Attainment
• Bounce Rate vs Exit Rate
• Enhanced Segmentation
• Flow Visualization

Let’s go ahead and add Google Analytics to WordPress, to enable immediate understanding of online published content.

How to Register with Google Analytics

Step 1: This first step requires you to visit Google Analytics to register. Login using your Google account. If you do not already have a Google account, you can create one now before we go any further.

Step 2: Now you’re all signed in with your existing or new Gmail account. It’s at this stage you can register for Google Analytics with your Gmail email account.

Step 3: You can now choose at this stage between a mobile or website app. Go ahead and select website.

The next step requires you to provide the following information:

• The website name
• The website’s URL
• Country
• Time Zone

After you’ve supplied this required data, click the Next switch. Go ahead and give consent to the listed Google Analytics terms and conditions. Unfortunately you can’t go any further with this until you agree to this step!

Step 4: This is the point at which you get your Google Analytics tracking code.

It’s definitely helpful at this stage to make a note of this tracking code, as we will need this in a little while when we move onto the instructions to add Google Analytics to WordPress theme.

You may find it useful to keep the Google Analytics browser tab open, as you may need to re-visit this tab at a later stage.

It’s time now to go ahead and add Google Analytics in WordPress, and the method covered will be how to add Google Analytics in WordPress Theme.

How to Add Google Analytics in WordPress Theme

This approach is for users of Google Analytics and WordPress who are comfortable working in website code. It’s worth bearing this in mind, as the code you create will vanish if, in the future, you decide to remove, change or revise the WordPress theme you are working with.

This link – copy paste code snippets in WordPress demonstrates exactly how to add the code to WordPress files. An easy to follow guide before you go ahead and undertake the next steps shown below.

Insert the code in header.php file

1. Basically rewrite the header.php file in the WordPress theme, and then go ahead and paste this code which you copied in step 4 after the tag.

2. Step 2 is to essentially save the amendments you have already made, and then upload this file back to the server that you are working on.

Add via Functions File

It’s possible to install the tracking code for Google Analytics in WordPress to the WordPress functions file. What this will do is install the tracking code to each page of content within your WordPress website.

How to Perceive Reports applying Google Analytics

WordPress Google Analytics is extremely efficient at the process of reporting on a variety of important information, accumulated from your website content. This information can be viewed on the Google Analytics dashboard.

Each section on Reporting is divided into individual labels. By clicking on a label, it will expand to reveal more options.

Real-time – This report will show you a real-time view of your website traffic.

Audience – This tab allows you to see reports which assist you in understanding how your visitors are using your website.

Acquisition – This report explores where your users came from.

Behaviour – This report shows you how your users interact once they land on your website.

Conversion – This report show how well you’re doing against your KPIs.

Detailed Google Analytics WordPress Reports

Many different reports can be generated from the Google Analytics dashboard, and these reports are dependent on:

• Your business
• Your personality type
• The type of data you require
• The level of analytics you require
• What kind of marketer you are

The first thing to do in this reports section is to divide the information into segments, making them simple to manage.

Dashboards can be made, generated from different metrics, dependent on the marketing aims of your business.

Some key items to consider when creating your bespoke dashboards are:

1. Consider the Visitor. Who is this dashboard for? Reporting within the company? Your customer? Consider who will be using the dashboard, and what their needs might be.

2. Housekeeping. 6-9 charts on each specific dashboard is a good amount for the average business. Start simple, and build up as you create more and more analytical data to work with.

3. Topics. A nice suggestion here is to categorise your dashboards by topics/subjects.

Google Analytics – Data Goals

In order to precisely examine all the interactions users are making with your website content, you can use the Google Analytics Data Goals feature to establish data goals.

Data goals vary, and are focused on your kind of business – for example, an ecommerce website would look to add a page that their users are navigated to, which would confirm their sale they’ve made; this page would offer reassurance to the user that they have successfully placed their order and made payment.

A Thank You page that visitors are navigated to after successfully subscribing to your online mailing list offers the same reassurance as the confirmation of sale page. This would be done via the use of an embedded contact form within your website.

WordPress Google Analytics can examine website conversions, which are centered on which data goals you have decided to set for your online content. Once you’ve got some conversion data to work with and examine, decisions can be made if this particular data goal approach is working for your website, and creating more conversions – if this is your overall data goal!

The data you can collect is determined by the information you give to WordPress Google Analytics, as to what you determine as goals. Then when your website visitors navigate that particular journey, WordPress Google Analytics will mark these journeys as conversions, and report accordingly.

Once you have this information to hand, the ball is in your court to adjust your website pages as necessary, dependent on your findings. The changes you make can be made with the reassurance that the information is backed up by analytical data.

Good Work!

Congratulations on successfully installing and adding Google Analytics to WordPress. Hopefully this was a simple enough method to go through the steps mentioned aforehand.

As a whole, as marketers, we have become significantly more interested and reliant on the data from our online sources of content.

To be able to reveal the correct kind of data, in the correct format will enable us to relay this vital information back to our businesses and start creating even better campaigns for our digital marketing.

Google Analytics offers us an easy way to retrieve this data in bite-sized portions, such as the dashboards we’ve discussed.

Now Google Analytics has been set up with WordPress, analytics are at your fingertips. Give Google Analytics some time however within WordPress to start reporting on your data and statistics.

All content analytics tools require investment. If not in monetary value, then in time.

When you are acquainted with the features of Google Analytics and spent set periods of time circumnavigating the dashboard, confirm you are then making the necessary requirements to decode this treasured new-found information to make enhancements to your online content, and therefore you will increase the pleasure of your users, and making your data analytics meaningful.

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