EDD Enhanced Ecommerce

EDD Enhanced Ecommerce is a Free Plugin for Easy Digital Downloads stores which allows you to use Google Analytics – Enhanced Ecommerce.You can track the user behavior across your e-commerce store starting from download views to thank you page. Enhanced Ecommerce is only supported by Universal Analytics.

Note :

Please follow these installation instruction.

Features of Plugin

1. Quick & Easy installation from the wordpress interface
2. Supports the 4 Reports in Enhanced Ecommerce
   • Shopping Behaviour Report
   • Checkout Behaviour Report
   • Product Performance Report
   • Sales Performance Report
3. Supports Guest checkout functionality
4. Captures Download Impressions, Add to Cart & Download Clicks events on downloads’ category page
5. Captures Download Impressions, Add to Cart & Download Clicks events on download page
6. Set your local currency
7. Google Analytics Opt Out
8. IP Anonymization

Installation Instructions

• Enable Enhanced E-commerce for your profile/view. This is a profile / view level setting and can be accessed under Admin > View > E-commerce Settings

• Add meaningful labels for your checkout steps. We recommend you to label as, Step 1 : Checkout View; Step 2 : Billing Info; Step 3 : Proceed to payment

• Activate our plug-in from the Settings page. You can access the setting page from sidebar EDD Enhanced Ecommerce

• Find “Add Enhanced Ecommerce Tracking Code” in the settings page and check the box to add the tracking code

• If you have a guest checkout on your EDD store, then Check the box “Add Code to Track the Login Step of Guest Users”. If you have a guest login but you do not check the box, then it might cause an uneven funnel reporting in Google Analytics.