Pulley: AI Marketing Analyst

Pulley is not a dashboard or an analytics tool - it's an opportunities tool.

Pulley is an AI marketing analyst for DTC brands that proactively finds revenue opportunities hiding in your data. It identifies and automates your store's top data-driven email, SMS, and ad campaigns. No code required.

Users get daily suggestions that directly grow revenues, prioritized by dollar impact.

Origin Story

We built Pulley after working for DTC brands, and noticing they had lots of information at their fingertips, but very few straight answers.

While our product, marketing, and branding teams had plenty of dashboards and analytics tools available to measure past performance, those tools were fundamentally not designed to answer their biggest question: "how do we grow sales from here?"

Finding an answer still required someone (often multiple people) to sift through and interpret the raw data. (Not to mention first compiling and cleaning it).

So we decided to build something better.

Why use Pulley.ai

Pulley cuts through the noise by crunching all your DTC sales and marketing data to recommend specific data-driven campaigns that grow repeat sales, acquire new high value customers, and increase customer values. Recommendations are prioritized by dollar impact and customized to each store, as our algorithms constantly learn more about your brand and your customers.

Whether an email, SMS, or paid ad campaign, Pulley finds the revenue opportunities hiding in your data, and helps you automate intelligent campaigns to capture these sales - all with a few clicks.

Every day, Pulley's instant-setup, no-code AI suggests your top acquisition, retargeting, retention, and cross sell opportunities. Such as:

• A group of One-Time Customers now Ready to Convert to Repeat Buyers with Pulley's suggested product bundle
• A new segment of Very High Value Facebook Customers that you should turn into an ad lookalike audience
• A group of Discount Sensitive Customers that are now Late to Reorder, and the suggested level of discount to offer that will maximize your net-revenue

Imagine what you could do if each and every day you woke up to new strategies to grow sales and increase conversions - each backed by actual data and prioritized by dollar impact.

And imagine if that happened automatically - no data scientists, engineers, developers, or analysts required.

That's the power of Pulley.

Dashboard tools just tell you what happened.

Pulley tells you what to do about it.

Our Mission

We're on a mission to make it as simple as possible for great DTC founders, marketers, and teams to automate every aspect of data-driven marketing - so they can focus on what they love: product and brand, and Pulley can worry about the rest.

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