E‑A‑T Blocks

E-A-T = Expertise - Authoritativeness - Trustworthiness

Directly from Google's Search Quality Rater guidelines, E-A-T is Google's way of ensuring it delivers reliable, accurate, and truthful content to end-users. Adding E-A-T to your content can result in better organic SEO, higher SERP rankings, and increased traffic for your site.

Add reviewer credentials directly in Shopify

Using the E-A-T Blocks app, you can create multiple profiles for all of the experts on your staff that review your content. Include links to biographies and other resources, add a photo, and show off their credentials.

Apply your credentials across all or specific blog posts

Set the default reviewer profile to show an E-A-T Block on every article, or only show them on specific posts. With article-specific settings, you can choose which reviewer best fits the content in the post.

Show that your store is reliable with E-A-T

Now, more than ever, finding truthful, accurate information on the internet is an arduous task. E-A-T (Expertise - Authoritativeness - Trustworthiness) is one of Google's deciding factors when judging content in the YMYL (Your Money, Your Life) space. This app allows you to create reviewer profile sections to be added to your shop's articles, showcasing the experts that ensure your content is legitimate.

Features

• Create profiles for each expert reviewer on your staff
• Choose when and where you show an E-A-T Block
• Create a custom template to match your existing theme
• Set default options for every article