WPSSO Schema JSON-LD Markup | Google Rich Results, Rich Snippets, and Structured Data

Supports over 500 different Schema (aka Schema.org) types and sub-types:

Google Rich Results with JSON-LD structured data for Articles, Carousels (aka Item Lists), Claim Reviews, Events, FAQ pages, How-Tos, Images, Local Business / Local SEO, Organizations, Products, Ratings, Recipes, Restaurants, Reviews, Video Objects, and much more.

Reads your existing content, plugin data, and service API data:

There’s no need to manually re-enter descriptions, titles, product information, and re-select images / videos like other SEO and Schema markup plugins.

Provides comprehensive Schema JSON-LD markup for posts, pages, custom post types, terms (category, tags, etc.), custom taxonomies, user profile pages, search result pages, archive pages, and Accelerated Mobile Pages (AMP) pages – including image SEO, video SEO, local business, organization, publisher, person, author and co-authors, extensive e-Commerce product markup, product variations, product ratings, aggregate ratings, reviews, recipe information, event details, collection pages, profile pages, search pages, FAQ pages, item lists for Google’s Carousel Rich Results, and much more.

Most complete Schema JSON-LD markup for WooCommerce products:

Note that WooCommerce offers incomplete Schema markup for Google Rich Results by default. The WPSSO Core Premium plugin and this add-on provide a solution by offering complete product meta tags for Facebook / Pinterest and complete Schema product markup for Google Rich Results – including additional product images, product variations, product information (brand, color, condition, EAN, dimensions, GTIN-8/12/13/14, ISBN, material, MPN, size, SKU, volume, weight, etc), product reviews, product ratings, sale start / end dates, sale prices, pre-tax prices, VAT prices, shipping rates, shipping times, and much, much more.

Fixes all Google Search Console and Schema Markup Validator (aka Google Structured Data Testing Tool) errors:

• A value for the headline field is required.
• A value for the image field is required.
• A value for the logo field is required.
• A value for the publisher field is required.
• The aggregateRating field is recommended.
• The brand field is recommended.
• The headline field is recommended.
• The image field is recommended.
• The mainEntityOfPage field is recommended.
• The review field is recommended.
• This Product is missing a global identifier (e.g. isbn, mpn or gtin8).
• No global identifier provided (e.g. gtin mpn isbn).
• Not a known valid target type for the itemReviewed property.
• And more…

Some Schema property values may require data from WPSSO Core Premium supported third-party plugins and service APIs.

Google regularly updates and changes their Schema markup requirements – WPSSO JSON Premium customers can also open a Premium support ticket for timely assistance with any new Google testing tool errors.

Users Love the WPSSO JSON Add-on

★★★★★ – “Forget everything else this is the best schema plugin – Sincerely, we bought other plugins that we had to abandon due to the lack of important features, but with this [WPSSO JSON] we get all that we need – and our schema has more features than the competition!” – zuki305

★★★★★ – “Tried three other plugins before this one – for our Woocommerce site, this was by far the best one. Thanks!” – EntoMarket

★★★★★ – “Crazy good! This plugin is one of my favorites! JS aggressively develops and improves this suite of plugins, continuously improving and adding features – with great customer support to boot! Highly recommended to improve your SEO for all kinds of JSON schemas!” – mikegoubeaux

★★★★★ – “This plugin is heaven sent. I know little about SSO and this has taken care of everything. The support makes this an even better plugin to have. Keep up the great work!” – kevanchetty

WPSSO JSON Add-on Features

Extends the features of the WPSSO Core plugin (required plugin).

Provides accurate and comprehensive Schema JSON-LD markup for Google Rich Results (aka Rich Snippets) with Structured Data.

Provides complete Schema ImageObject SEO markup with image information from the WordPress Media Library (name, alternateName, alternativeHeadline, caption, description, fileFormat, uploadDate, and more).

Provides complete Schema VideoObject SEO markup with video information from WPSSO Core Premium service APIs (Facebook, Slideshare, Soundcloud, Vimeo, Wistia, YouTube) including the ’embedUrl’ and ‘contentUrl’ properties for Google.

Provides Schema 1:1, 4:3, and 16:9 images for Google Rich Results (see the Google rich results search library for details).

Provides Schema FAQPage and Question / Answer markup for the WPSSO FAQ Manager add-on.

Includes Schema JSON-LD scripts from shortcodes and WordPress editor blocks in the Schema CreativeWork type and sub-types.

Built-in support for AMP and AMP for WP plugins.

Includes contributor markup for Co-Authors Plus authors and guest authors (WPSSO Core Premium plugin required).

Supports additional custom product information and WooCommerce product attributes from the WPSSO Core Premium plugin:

• Product Availability
• Product Brand
• Product Color
• Product Condition
• Product Depth
• Product Fluid Volume
• Product GTIN-14
• Product GTIN-13 (EAN)
• Product GTIN-12 (UPC)
• Product GTIN-8
• Product GTIN
• Product ISBN
• Product Length
• Product Material
• Product MPN
• Product Price
• Product Size
• Product SKU
• Product Target Gender
• Product Type
• Product Weight
• Product Width

Provides Schema Product markup for Google price drop appearance in search results.

Fixes common Google testing tool warnings like “aggregateRating field is recommended” and “review field is recommended”.

Fixes Google testing tool warnings for supported WPSSO Core Premium e-commerce products, like “brand field is recommended”, “missing a global identifier”, etc.

The WPSSO Schema JSON-LD Markup Standard add-on is designed to satisfy the requirements of most standard WordPress sites. If your content requires additional customization of some Schema properties for products, events, places / locations, recipes, etc., then you may want to get the WPSSO JSON Premium add-on for those additional features.

[Premium] Includes additional customizable option values in the Document SSO metabox (shown based on the Schema Type selected):

• All Schema Types
  • Name (Title)
  • Alternate Name
  • Description
  • Microdata Type URLs
  • Same-As URLs
• Creative Work Information
  • Is Part of URL
  • Headline
  • Full Text
  • Keywords
  • Language
  • Family Friendly
  • Copyright Year
  • License URL
  • Publisher (Org)
  • Publisher (Person)
  • Service Provider (Org)
  • Service Provider (Person)
• Event Information
  • Event Language
  • Event Attendance
  • Event Online URL
  • Event Physical Venue
  • Event Organizer (Org)
  • Event Organizer (Person)
  • Event Performer (Org)
  • Event Performer (Person)
  • Event Start (date, time, timezone)
  • Event End (date, time, timezone)
  • Event Offers Start (date, time, timezone)
  • Event Offers End (date, time, timezone)
  • Event Offers (name, price, currency, availability)
• How-To
  • How-To Makes
  • How-To Preparation Time
  • How-To Total Time
  • How-To Supplies
  • How-To Tools
  • How-To Steps (section name, section description, step name, direction text and image)
• Job Posting Information
  • Job Title
  • Hiring Organization
  • Job Location
  • Job Location Type
  • Base Salary
  • Employment Type
  • Jpb Posting Expires
• Movie Information
  • Cast Names
  • Director Names
  • Production Company
  • Movie Runtime
• Organization Information
  • Select an Organization
• Person Information
  • Select a Person
• Product Information (Additional)
  • Product Length (cm)
  • Product Width (cm)
  • Product Height (cm)
  • Product Depth (cm)
  • Product Fluid Volume (ml)
  • Product GTIN-14
  • Product GTIN-13 (EAN)
  • Product GTIN-12 (UPC)
  • Product GTIN-8
  • Product GTIN
• QA Page Information
  • QA Heading
• Recipe Information
  • Recipe Cuisine
  • Recipe Course
  • Recipe Makes
  • Cooking Method
  • Preparation Time
  • Cooking Time
  • Total Time
  • Recipe Ingredients
  • Recipe Instructions
  • Nutrition Information per Serving
    • Serving Size
    • Calories
    • Protein
    • Fiber
    • Carbohydrates
    • Sugar
    • Sodium
    • Fat
    • Saturated Fat
    • Unsaturated Fat
    • Trans Fat
    • Cholesterol
• Review Information
  • Review Rating
  • Rating Value Name
  • Subject of the Review
    • Subject Webpage Type
    • Subject Webpage URL
    • Subject Same-As URL
    • Subject Name
    • Subject Description
    • Subject Image ID or URL
    • Claim Subject Information (for Claim Review)
      • Short Summary of Claim
      • First Appearance URL
    • Creative Work Subject Information
      • C.W. Author Type
      • C.W. Author Name
      • C.W. Author URL
      • C.W. Published Date
      • C.W. Created Date
    • Book Subject Information
      • Book ISBN
    • Movie Subject Information
      • Movie Cast Names
      • Movie Director Names
    • Product Subject Information
      • Product Brand
      • Product Offers (name, price, currency, availability)
      • Product SKU
      • Product MPN
    • Software App Subject Information
      • Operating System
      • Application Category
      • Software App Offers (name, price, currency, availability)
• Software Application Information
  • Operating System
  • Application Category

WPSSO Core Required

WPSSO Schema JSON-LD Markup (WPSSO JSON) is an add-on for the WPSSO Core plugin.