Wirtualna Polska Pixel

WPH Pixel is used to analyze the activities of users visiting the website (conversion analysis). The collected data can be used, for example, to analyze the effectiveness of the conversion path and build a sales funnel.

FEATURES

Data from WP codes are used for:

• Increasing the number of conversions. WP has the ability to optimize the displayed products so that the Partner obtains the largest possible number of conversions and sales.
• Determining user engagement: We examine the degree of user engagement in the content on the client’s website. We segment users into groups including: “abandoned carts”, “abandoned products”.
• Personalizing product offers for users: Tools created by WP match the display of products to the right users who visited the partner’s website or took an expected action on the site. Thanks to this, the Partner’s products can effectively compete with other stores within the framework of personalization mechanisms.

More info: https://ads.wp.pl/help/pixel/

HOW DOES THE WPH PIXEL SCRIPT WORK?

The WP Pixel script is a code written in JavaScript that records the following user actions on the website:

• ViewContent – On the home page, on product category pages and on pages with specific products (product cards).
• Purchase – invoked on the purchase confirmation page (the last step in the purchasing path). The code can be embedded after completing the payment, on the so-called ThankYouPage immediately after returning from the payment provider or on the order confirmation page.
• AddToCart – On the page/event of adding products to the cart (e.g. click, displaying the landing page after clicking the “Add to cart” button)

PARAMETERS

Parameters are objects passed in JSON. They provide additional information about the activities of users visiting the website.

To add parameters to an object, format the data as an object with JSON and include it as the third parameter of the function when calling wph(\’track\’).

LIST OF PARAMETERS

• value (type: number)
  Order value
  example: 104.99

• currency (type: string)
  The default value is set in PLN, if the transaction took place in another currency, you can add information in which currency,
  example: ‘EUR’

• name (type: string)
  product name
  example: ’coca-cola’

• content_category (type: string)
  Category name,
  example: ’soda’

• content_ids (type: string[])
  An array of product IDs provided in the product feed,
  example: [‘ID1’, ‘ID2’, ‘ID3’]|

• transaction_id (type: string)
  Unique order ID
  example: ‘ID001’

• mvalue (type: string)
  Margin on a given click
  example: ’15.50’

• in_stock (type: bolean)
  Information whether the product is available
  example: true

• price (type: number)
  Price of a single product
  example: 123.90

• sizes (type: string[])
  Size chart assigned to the product
  example: [’s’, ’m’, ’l’, ’xl’]

• shipping_cost (type: number)
  Shipping cost
  example 22.55

• discount_code (type : string)
  Discount code
  example: ’QWERTY123’

• quantity (type: number)
  Number of units
  example: 3

• contents (type: CustomProduct[])
  List of products with identifiers associated with the product feed and additional informations.|
  example:
  [
  {
  id: ‘PRODUCT_ID’,
  name: ‘PRODUCT_NAME’,
  price: 20.15,
  quantity: 2,
  in_stock: true,
  sizes: [‘SX’, ‘L’]
  }
  ]

VERIFICATION

After installing the pixel on your website, open any page of the website where the pixel is located. If the pixel is installed correctly, it will send information to analytical systems.