TrafficGuard PPC Fraud Prevention

Competitors clicking on ads, bot traffic and click farms are just some of the ways that your PPC budget could be wasted on fraud. Using TrafficGuard’s PPC protection, you can stop click fraud in real-time and ensure that every dollar of your GoogleAds budget generates genuine advertising engagement, delivering to your bottom line.

When you are using TrafficGuard’s PPC Protection, your Google Ads campaigns result in:

• Genuine ad engagements – No more bots, clicks farms or competitors clicks draining your ad spend. Just genuine advertising engagement.
• More customers – Campaigns that reach real people who have the potential to become real customers.
• Faster growth – With more budget going towards attracting actual customers, you can scale your advertising confidently to achieve faster business growth
• More time – TrafficGuard removes the burden of blacklist management from your Search Marketing team so that they can spend their time on growth-focussed initiatives.

TrafficGuard PPC Protection Features

• Real time click protection
  TrafficGuard’s PPC protection stops click fraud in real-time, automatically blocking malicious IPs and devices from seeing your ads. Blacklists are automatically updated by TrafficGuard via the Google Ads API.

• Superior fraud mitigation
  TrafficGuard’s PPC protection has been developed by the same team of dedicated engineers and data scientists behind TrafficGuard’s enterprise ad fraud solutions, delivering you an unprecedented level of PPC protection.

• Detailed reporting
  At any given moment, get a comprehensive view of your GoogleAds traffic and types of fraud detected at the click, campaign and organisation levels.

• Expert support
  Our customer success team is available to answer any questions and offer support for your TrafficGuard PPC protection implementation.

About TrafficGuard

TrafficGuard’s PPC protection leverages the sophistication of our enterprise ad fraud prevention solution to now protect PPC campaigns on Google Ads.

TrafficGuard processes in excess of 3 trillion data points a month. That data is continuously strengthening the machine learning models that operate across all of our products, including TrafficGuard PPC Protect.

We have a data science and engineering team that lives and breathes ad fraud prevention – building the most comprehensive solution specifically to address the problem of ad fraud.

Learn more about TrafficGuard’s comprehensive fraud mitigation for brands, agencies and ad networks at trafficguard.ai