TikTok

The official TikTok plugin makes it easy to put your business in front of billions of highly engaged consumers, helping you achieve your marketing and sales objectives by promoting your products or services worldwide. These users aren’t just browsing; they’re buying, as evidenced by the popular hashtag #TikTokMadeMeBuyIt. And they could become your next customers.

You can integrate with TikTok directly on WordPress to run Lead Generation Ads to capture leads and improve targeting. If you want to also run other types of ads and unlock additional features, please go to WooCommerce to download the official TikTok integration.

With the official TikTok plugin, you can perform the following:

• Easily install the TikTok Pixel and enable the Events API to track your traffic, measure and optimize your campaign performance, and find new customers.
• Run Lead Generation Ads to capture emails for future campaigns.
• Sync your store catalog to TikTok (available via the WooCommerce integration).
• Create engaging conversion ads from your product catalog (available via the WooCommerce integration).
• Use TikTok Shop to showcase and sell your products directly on the platform (available via the WooCommerce integration in select markets, including the UK and US).

TikTok Features

Find new prospects

• With TikTok Lead Gen Ads, seamlessly gather new leads on the platform using instant, customizable forms that integrate with your CRM system, simplifying lead qualification and conversion.

Connect your catalog === (available via the WooCommerce integration)

• Sync your entire Woo product catalog in minutes to power easy ad creation and simplified selling on TikTok Shop (TikTok Shop is only available in in select markets, including the UK and US).
• Includes all your key product data: names, descriptions, prices, images, videos, and more.
• Customers only see in-stock products on TikTok.
• Our real-time, two-way sync means your products will always be up to date on TikTok.

Advertise your products === (available via the WooCommerce integration)

Effortlessly create new ads, do no-stress campaign creation to reach your advertising objectives with:

• One-click Ad Account and Business Center Account creation gets you ready to start advertising quickly.
• Launch new campaigns in minutes: just configure your budget, targeting, and optimization event.
• Choose the creative you want to feature or use your catalog images to automatically create engaging video ads using the embedded Smart Video Generator tool.
• Set automatic targeting when creating a campaign to let the algorithm find your ideal TikTok audience.

Special, limited-time offer: Get up to $1,500 in ad credits when you test your first TikTok ad campaign! (Terms and conditions apply)

Measure and improve your ad performance === (available via the WooCommerce integration)

• Install the TikTok Pixel and Events API with a click, enabling browser and server-side connection with automatic updates — no developer needed.
• Enable Advanced Matching to allow for more refined targeting and optimization, which has shown to have a positive impact on campaign performance.
• Measure performance across the customer journey, including payment and checkout pages.
• Make informed decisions using deep insights into your campaign: increase ad performance, capture more leads, and improve targeting.

Note: Advertisers with an existing TikTok Pixel can connect it to the TikTok integration. However, we recommend leveraging the new pixel created and installed via the official TikTok for WooCommerce extension for a more seamless setup and event deduplication. If you use an existing custom setup, there may be deduplication work required for accurate reporting. Check out the TikTok Business Help Center for more on deduplication.

Sell seamlessly with TikTok Shop === (available via the WooCommerce integration in select markets, including the UK and US)

• Enable TikTok users to buy your products right on TikTok through in-feed videos, LIVEs, or the Store page.
• Increase conversion, reduce cart abandonment, and turn viewers into loyal customers.
• Includes product recommendations, advanced product search, and seamless, mobile-optimized checkout to help shoppers browse and buy better.
• Track your performance and get to know your customers with dashboards for traffic, conversion rate, and transaction data.
• TikTok Shop’s Affiliate Program lets you partner with creators to grow your business.

Need support getting started & growing on TikTok?

• TikTok Marketing Partners provide expert assistance with campaign management, measurement, and creative production services for every budget and audience.
• Our dedicated TikTok customer support team can provide platform assistance and guidance. If you need help with installing or getting started with the TikTok plugin on WordPress or the TikTok integration on WooCommerce, please [open a support ticket] at (https://wordpress.org/support/plugin/tiktok-for-business/) or (https://woo.com/contact-us/).

Creative resources

• Learn more about creative best practices for TikTok.
• Get inspiration from other small businesses who have found success on TikTok.

Get started in 3 steps!

1. Download and add the official TikTok integration from the WordPress plugin directory or the WooCommerce store.

2. Under the marketing sidebar menu, select TikTok and initiate your setup.

3. Follow the prompts to complete the setup and create or connect your TikTok accounts. Please note: The division between Marketing and Shop tabs is visible in the WooCommerce integration only.

   1. For Marketing:

      1. Sign in or create a new TikTok account.
      2. Authorize WordPress or WooCommerce to connect with TikTok for Business.
      3. Connect your existing Business Center.
      4. Install the pixel and activate Advanced Matching for maximized performance (or connect an existing one).
      5. Sync your product catalog (available via the WooCommerce integration).
      6. Add your billing & payment info to test your first campaign.
      7. View detailed instructions.

   2. For TikTok Shop: (available in the US and UK)

      1. Sign in or create a new TikTok account.
      2. Authorize WooCommerce to connect with a new or existing TikTok for Business.
      3. Connect TikTok for Business to TikTok Shop.
      4. Upload the necessary documentation for your business.
      5. Enter the warehouse information for your business.
      6. Sync your product catalog.
      7. View detailed instructions.

Want to learn more before you get started with TikTok? Get in touch with a TikTok Specialist!

FAQs

What does the official TikTok integration enable?

When you set up the plugin, you will have:

• Easy TikTok For Business and Ad accounts set-up.
• Server and Browser (Pixel) side connection in one click.

Additionally, for installers from WooCommerce:

• Automatic catalog sync to use ad formats like Video Shopping Ads.
• Access to assisted ad-campaign creation within your dashboard.

Do I need to have a TikTok account?

You will need to connect to a new or existing TikTok account.

What events does the TikTok Pixel for WordPress support?

The updated integration supports View Content, Start Checkout, Add-to-Cart, Purchase, Add to Wishlist, Click Button, Submit Form, Complete Registration, and Subscribe.

Why should I install this now?

We recommend advertisers take advantage of the new integration ahead of the busy season to enable more opportunities for measurement, optimization, and targeting to maximize performance on TikTok.

Why am I not seeing TikTok in my WordPress Admin?

1. Navigate to WordPress > Settings > Advanced > Features.
2. Un-check the “Navigation” option and save the changes.
3. You should now see “TikTok” under the “Marketing” tab.

What is Advanced Matching?

Advanced Matching is a feature that enables businesses to send customer information to better match website and app events with people on TikTok. This allows advertisers to enhance performance through more robust measurement, optimization, and audience creation capabilities.

How can I create ads on TikTok?

You may create ads on TikTok Ads Manager or via our TikTok integration (for a lead generation or conversion campaign). For access to all other objectives (such as reach, traffic, app installs, video views, and lead generation), please use TikTok Ads Manager. See how to choose the right objective here.

Are there any prerequisites before ads creation?

You must have your Ad Account in an approved state and have payment methods set up before an ad campaign can start delivery. For more details on account approval, please click here.

For more details on accepted payment methods, please click here.

Will I be able to see all campaigns implemented via the TikTok for WordPress plugin on TikTok Ads Manager?

You will be able to see all campaigns created on the TikTok integration on your TikTok Ads Manager account.

Which product categories are allowed for advertising?

Click here for a detailed overview of product category restrictions in our advertising.

Is the TikTok Shop feature available for any merchants?

Both new and existing TikTok Shop sellers can seamlessly connect to TikTok Shop with the TikTok for WooCommerce integration by creating a new account or logging in with their existing TikTok Shop account.

TikTok Shop is currently available in Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam.

What documentation is required to register for TikTok Shop?

1. For an individual seller: Upload an image of the front and back of your passport, national ID, or driver’s license.

2. For a corporation: Upload an image of:

   1. A government-issued identification document of the legal representative, company director, or person with significant control (PSC).
   2. A business license, registration, or similar official documents evidencing your eligibility under applicable law to sell your products/services via TikTok Shop.

   How do I cancel, manage returns, or refund orders in WooCommerce?

   Order Cancellations, returns, and refunds can only be managed in Seller Center. Please log into your Seller Center account to manage cancellations, returns and refunds.

How do I get help installing the TikTok for the WooCommerce extension?

Please open a support ticket.