Workbench by Sovrn

The power of a large publisher tech team in one complete, free plugin. Publish, share, understand, and create WordPress mobile optimized content with ease. No technical expertise needed.

Mobile Optimized Publishing

Workbench automatically formats your content for:

Google Accelerated Mobile Pages (AMP)
* Super fast loading on mobile (relative to mobile version of your website)
* Available for cache by Google and inclusion as a card in mobile search results
* Boosts SEO for your content

Facebook Instant Articles
* Users remain in the Facebook app to view your content – making them more likely to engage with your content (reacting, sharing, commenting)

Apple News
* Digital newsstand where users can discover new publishers
* Small pubs are visually formatted same as top media giants

Social Sharing

Social platforms get your content in front of more eyes than your website alone. Workbench promotes your content by:

• Sharing posts to Facebook, Twitter, Google+
• Workbench’s API integration allows for custom messages in your posts – making it more relatable and noticeable to your readers
• Sharing becomes part of the standard WordPress publishing flow

Understand Engagement Data

Understanding how people engage with your content can bring your blog to the next level. Workbench gives you detailed reporting:

• Likes, Shares, Comments across Facebook, Twitter, and Google+ are tracked for each article in one, simple interface
• Aggregated engagement metrics give you insights into which articles resonate the strongest with your audience

Powered by Sovrn – a trusted partner to over 80,000 sites; building better tools and services to help them promote, understand, and make money from their content.