API Feed for Google Shopping, Microsoft and Facebook

Effortlessly reach millions of potential customers on Google Shopping, Microsoft Shopping, and Facebook with our plugin. In just 30 minutes, you can advertise your products to a vast audience. Add products to your WooCommerce store and let our plugin handle the rest through automated API feed submissions.

WHY US FOR PRODUCT FEED?

• Quick feed synchronization in under 30 minutes.
• User-friendly interface.
• Submit feeds for all channels under one plan.
• Optimize your feed with guidance from our experienced support team.
• Manage campaigns directly from the plugin interface.
• Manage Google, Facebook, and Microsoft Tracking
• Enable GA4 Events Tracking with Google Consent Mode V2

OUR MISSION

Providing an advanced automated Feed setup with various features to setup and manage their feed on multiple marketing channels and campaigns.

SOME OF THE KEY FEATURES ARE LISTED BELOW:

• Submit product feeds to Google, Microsoft, and Facebook (Instagram).
• Generate XML Feed for Affiliate Marketing Platforms with Google’s Standard Attribute Format (Pinterest, TikTok, eBay and many more)
• Multiple Country feed submission for Google
• Automated Rules for advanced Feed Optimisation
• Filtering and Bulk Edit option to work on various attributes and quick error resolution
• Different Product ID formats to choose from
• GTIN Assignment option within the Plugin
• Product submission using single or multiple categories
• Title and Description Optimization option
• Create Promotion Feed
• Set up Google Performance Max Campaign and Microsoft Smart Shopping Campaign in the Plugin
• Google Dynamic Remarketing Tagging and Conversion Tracking (Supports Enhanced Conversion also)
• Tracking Tags for Microsoft Ads within few clicks
• Facebook Pixel Tracking setup
• Google Analytics (GA4) tracking implementation
• Collect Seller Reviews and display Seller Badge on website
• Google-Calculated Delivery Speed Estimates (Simprosys is Shipping Partner with Google for this feature)

HOW IS IT GOING TO HELP YOU?

We allow you to add important attributes to your products that are critical for product visibility when running a campaign as it is difficult to find the attribute fields on WooCommerce directly.

Checkout the optimization we allow for your product feed:

• Age Group
• Size
• Color
• Gender
• Material
• Pattern
• Product Type
• Google Product Category
• Product Identifier Management
• Custom Labels (Helps you with campaign division and identification)
• Edit Titles, Descriptions, Product Type and Brand (Directly in the Plugin interface or via CSV)
• Add GTINs (Directly in the Plugin interface or via CSV). You don’t need to install a separate plugin for it.

ADVANCED FEED OPTIMIZATION & MANAGEMENT OPTIONS

To market effectively and as per requirements you need some advanced controls and we are exactly giving these controls in your hand. You may find below what you’re looking for.

• Sync All Products or preferred WooCommerce Categories

You have the flexibility to select either all products or specific categories, or even multiple categories, across all integrated platforms within our plugin according to your requirements.

• Titles and Description via default WooCommerce field or SEO Plugins

Enable the feature to fetch either default or SEO titles and descriptions for your products within our plugin. Our plugin seamlessly integrates with Yoast SEO, Rank Math SEO, and All-in-One SEO plugins.

• Append Variant Title and Description

Now, you can choose to submit a product title and description with the variant name/details to your products added in the WooCommerce store if you wish to use the default

• Default Settings for attributes

While integrating our plugin you will get to select the default options for Google Product Category, Age Group, Gender, Product condition, and Identifier Management control. If you select/assign a value to these respective attributes then it will apply to all your products while fetching them from your store.

Please note that this default setting works for newly created products or if syncing products for first time in our plugin. If products are already synced then this default setting will not apply.

• Image Submission Preference & Additional Image Submission

Enable the second image option in our plugin to submit it as product’s main image for Simple Products across all integrated channels. Also, with ease submit additional images of a product to all integrated platforms.

• Sync Regular Price and Sale Price

Enabling the sale price option allows you to submit both Regular Price and Sale price to respective platforms with sale price end date automatically. Google display the Sale price badge for eligible products in the Shopping ads if you submit both Regular and Sale prices.

• Checkout Link Template Attribute

This option enables you to submit a Checkout Link Template Attribute for your products. This attribute was introduced by Google recently and is available for Free listing products in Google Ads. Customers can click on the product link and it will re-direct on the checkout page of your store.

• Tax (VAT/GST) Settings for Facebook and Microsoft

This option allows you to submit the products with tax or without tax. The option is only available for India and European countries with UK. If your product prices exclude taxes and have set up the Taxes in your WooCommerce store then you add the same % taxes in our plugin to submit your products with tax. Or you can submit products with prices including Taxes.

• Multiple Country feed submissions for Google

Enable the option to submit multiple countries within our plugin, allowing you to target additional countries and run advertisements on Google to display the ads in more countries.

• Errors on your product for the Shopping Ads program(Google) are fetched in plugin so you can resolve them quickly

Refresh errors within our plugin to obtain the latest feed errors from the Google Merchant Center for the Shopping Ads program. Refreshing errors will help you to identify the issues for a product and most of the errors/warnings can easily be fixed within our plugin.

• Variant Submission Preference allows you to submit the First Variants only (based on the Cheapest Variant, Date of creation, and Position Order), and All Variants

Select from various options to submit the first variant using our plugin, including the lowest price variant of a product, the date ascending variant, or the first variant according to the WooCommerce menu.

• Automated Rules to assign Age Group, Gender, Custom Labels and Shipping labels

The Automated Rule feature enables you to assign Age Group, Gender, Custom Labels, Shipping Labels, Energy Efficiency Class, and Shipping based on specific criteria such as product title, variant title, tags, brand, and more. It automatically applies to existing or newly added products(based on the criteria selected).

• Set automatic exclusion of products via Automated Rules that you do not wish to get submitted in Feed based on certain criteria

You can exclude products directly within the plugin for all or specific channels by setting up an Automated Feed Rule based on various criteria. Also, exclude products that are out of stock, or based on price and more.

• Set up Conversion tracking to help you identify where a purchase originated from.

Our plugin helps you to track soft conversions, including actions such as Add to Cart, Begin Checkout, and Purchase, which are crucial for campaign optimization.

• Dynamic Remarketing tagging to track visitor’s activity on your store and build a Dynamic Remarketing Audience list in your Google Ads account for Display Ads.

Dynamically generated remarketing audiences assist in tailoring your Display ads and Pmax campaign, enabling precise targeting of audiences according to your campaign specifications.

• Enhanced Conversion Tracking for Web will help you with improved Conversion tracking

Enhanced conversion tracking captures first-party conversion data, enhancing the accuracy of Google’s conversion tracking capabilities.

• Create and manage Performance Max Campaign for Google or Smart Shopping Campaign for Microsoft from the plugin interface

Our plugin allows you to create and link both new and existing campaigns for Google and Microsoft. Additionally, you can seamlessly oversee your Google Pmax campaign and Microsoft Smart Shopping Campaign directly within the plugin.

• Generate Promotions feed for All or Specific products.

Easily showcase promotions in Google Shopping Ads for all products or specific items by submitting a promotion feed. Generating the promotion feed is a straightforward process, allowing you to competently display promotions for your products within our plugin.

• Set up Customer Reviews to enable Google to collect seller reviews from your customers and display a seller rating badge on your website.

With this feature, you can activate the Customer Review badge on your website, enabling you to gather seller reviews from customers who have made purchases from your store. Google may then display these seller ratings in your Shopping ads, enhancing your online presence.

• Enable Google Analytics 4 (GA4) from the plugin interface to avoid complicated coding setup and track visitor interactions.

This feature enables you to track the GA4 events in your Google Analytics account which helps you to collect events for effective and real-time measurements.

• Google Calculated-Delivery Speed Estimates to show potential customers more accurate estimated delivery time for their locations and gain a competitive advantage.

This feature allows you to display the average handling time for a product in Shopping ads based on Google’s machine-learning algorithm. Our plugin sends the order data when it is completed and based on order delivery time, Google displays the average handling time in Shopping ads for a product.

• Google Consent Mode V2

Google Consent Mode V2 is a new method for websites to comply with GDPR and other data privacy regulations when using cookies and collecting visitor data.

• Automated Discount feature

By using automated discounts, you can price your products more effectively in your Shopping ads to drive incremental profit. This feature utilizes multiple real-time signals to help you discount your product prices and display a discounted price on both your Shopping ads and website. It’s a great way to optimize your pricing strategy and increase sales.

COMPATIBILITY WITH OTHER PLUGINS

• Yoast SEO
• All-in-One SEO
• Rank Math SEO
• WooCommerce UPC, EAN, and ISBN
• Custom Product Tabs for WooCommerce
• WooCommerce Additional Product Identifiers fields
• WooCommerce Custom Product Brand
• Advanced Shipment Tracking for WooCommerce
• Orders Tracking for WooCommerce
• Complianz – GDPR/CCPA Cookie Consent
• CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice)

SUBSCRIPTION

• All the features we offer are accessible at every subscription plan. No limitations based on Premium Plans.
• Annual Plans available now with 10% discount.
• For Pricing structure please refer to this help doc link:
  https://support.simprosys.com/faq/pricing-for-the-shopping-feed-for-google-woocommerce

SUPPORT

• If you’ve installed our plugin or are ready to install the plugin then please have a look at our Help Docs it may be helpful.
• We are just a thought away so anytime you need help or guidance we are available for you via Emails, Live Chat, and Screen-sharing Sessions/VOIP calls.
• You can connect with us over email at [email protected]