Public Good

Publishers use the Public Good plugin to “make the news actionable” which drives both reader engagement and incremental revenue. We pay media partners premium viewable CPMs between $4 – $8. We also offer opportunities to deliver campaigns that drive positive engagement for the publication and it’s community at no charge.

Here’s how it works, the plugin embeds Public Good Action Units in content empowering readers to take action on what they just read about. Example actions include help hurricane victims, nominate a hero, learn more, pledge for change, write a message of hope, advocate, pledge, donate, etc. Brands and nonprofits sponsor these units to drive awareness and engagement in their purpose and social impact work.

Become an approved Public Good media partner to drive revenue and reader engagement

Public Good is the leading digital purpose marketing channel for today’s leading brands including L’Oreal, CVS Health, Unilever, Pfizer, Allstate, Pepsi, Verizon, and American Lung Association to name a few. Our AI-for-Good contextual targeting and unique brand safety attract brands that traditionally don’t run on news content. Key benefits of partnership with Public Good include:

• Premium CPM to the publisher from brand-sponsored campaigns
• Reader Engagement & Data
• Full reporting and metrics
• Insights into what your readers care about
• First party data from reader actions taken
• Increased publisher net promoter score
• Increased engagement metrics including time on page
• Full compliance with privacy rules including GDPR, CCPA, and new Safari and Chrome privacy features

Our media partners include CNN, The Guardian, Huffpost, Flipboard, Hearst, Upworthy, the Discovery Network and hundreds of local publications as well.

If you represent a media organization or brand, please contact us at [email protected]. Our team will assist you by providing implementation support, discuss how you can develop campaigns with us, and establish revenue reporting and payment plans.