Advanced Personalization

Website personalization will certainly help you improve conversions, sell more and increase revenue and profits.

If you’re wondering what personalization is, the answer is simple.
Personalization is changing the parts of content in a way that appeals to customers’ unique interests.

The Personalization plugin for WordPress by Flowcraft UX Design Studio allows you to segment and target different user audiences, based on certain characteristics of the users and show different content to each group.

The plugin is very easy to use and does not require any coding skills. Simply choose what content to display when a visitor meets a certain criteria, paste the generated shortcode and voila!
Content can be added or replaced based on one or more of the following conditions:
– Country (free version)
– First time user (free version)
– Day of the week (free version)
– Time of the day in the user’s time zone (pro version)
– Time of the day in a specific time zone (GMT, UTC, etc.) (pro version)
– Specific date (pro version)
– Specific URL visited X or more than X number of times (pro version)
– User tries to leave the website (pro version)
– User’s device (pro version)
– User scrolls a specific % or a number pixels of the screen (pro version)

With the Personalization plugin by Flowcraft you have the ability to combine different conditions with one another to target even narrower groups of visitors, which meet all criteria. In addition, you can add shortcodes from other plugins to your conditions. Providing personalized content to users is a vital step forward in improving conversion rates, bounce rates, user experience and engagement.

… and the best part?
You can track how your conditions are doing by using all the superpowers of Google Analytics.

HOW IT WORKS

It is very easy to use. A shortcode is generated for every new condition you create that allows you to personalize everything – images, texts, pages, posts, products, prices, sliders, custom HTML, widgets and practically everything on the website.

The plugin works in few simple steps.

1. Click create condition.
2. Give it recognizable name.
3. Use the interface to choose your condition rules and combine them in order to target the users that you would like.
4. Use the editors “When Condition is met” and “When Condition is NOT met” to specify what to show to the user if condition is met and if it is not met. You can check “do not show anything”.
5. Hit publish and paste the generated shortcode in your page, post, widget or where you want your content to appear.

You can also learn more on how to create conditions in our free learning center:

• How to set up your first condition: https://personalizationwp.com/how-create-condition-personalization-plugin

• How to Target Users on a Specific Page: https://personalizationwp.com/target-users-specific-page

• Personalize Website by Day of the Week: https://personalizationwp.com/personalize-website-day-week

• How to Personalize for Your New Website Visitors: https://personalizationwp.com/how-personalize-new-website-visitors

… and more tutorials here: https://personalizationwp.com/topic/learning-center/

FEATURES

• User-friendly interface
• No coding skills required
• Full visual and text content editor
• Show content when one or more conditions are met
• Combine different conditions
• Option to show different content or not show anything when a condition is not met
• Shortcode generator
• Works on posts, pages and text widget content
• Free access to learning materials here: https://personalizationwp.com/topic/learning-center/

PRIVACY

• Since the Personalization WP plugin by Flowcraft uses cookies to improve user experience, please make sure you comply with privacy. See here: https://personalizationwp.com/ensure-comply-privacy
• For the purpose of providing our clients with the option to target their customers based on Geo-location we use the services of https://www.geoplugin.com.
  What it does is basically identifies where your users are located (Country) based on their IP address.
  They do that real-time and do not store any information regarding your users for more than 1 minute (that is what it is said in their privacy policy).
  IPs are classed as user-identifiable information in the EU. Therefore neither Personalization by Flowcraft nor https://www.geoplugin.com store that data.
  You can read their privacy here: https://www.geoplugin.com/privacy