Merchant

ALL ESSENTIAL ECOMMERCE FEATURES IN A SINGLE, FULLY INTEGRATED PLUGIN

On average, WooCommerce store owners rely on 20+ plugins to run their sites. But using so many plugins can be expensive, put a drag on site performance, and lead to compatibility issues between plugins.

Merchant solves these problems by consolidating all of the features a modern store needs into one, performance-optimized plugin.

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A QUICK LOOK AT ALL FREE MODULES (15 AND COUNTING)

Let’s take a closer look at what each module offers, along with how it can improve your WooCommerce store.

1. BOOST REVENUE

Pre-Orders: Boost your revenue by giving customers the option to pre-order upcoming products and/or out-of-stock products.

2. CONVERT MORE

Product Labels: Attract attention to products and drive sales by adding eye-catching labels to the product images on your shop pages.

Buy Now: As popularized by Amazon, this module lets you reduce friction in your store’s purchase process by skipping the cart page and sending shoppers straight from the product page to the checkout.

Quick View: Make it easier for customers to view product details without leaving their current page by adding product quick view functionality to your store.

Animated Add to Cart: Make your add to cart button stand out with subtle animations designed to increase customer engagement. Choose from 10+ different animations, as well as whether to activate the animation on mouseover or on page load.

Add To Cart Text: Change the text on your store’s ‘Add to Cart’ buttons for simple, variable, and out-of-stock products, as well as individual products.

3. REDUCE CART ABANDONMENT

Cart Count Favicon: Re-capture shoppers’ attention and reduce cart abandonment by dynamically highlighting the number of cart items in the browser tab favicon.

Inactive Tab Message: Minimize cart abandonment and encourage users to return to your store by dynamically modifying the browser tab title when users move to a different browser tab.

4. BUILD TRUST

Trust Badge: According to Baymard, 18% of users who abandoned their carts cited trust issues as the reason, which made it the fourth-most common cart abandonment cause. Enhance trust with badges that match your store’s look and feel.

Payment Logos: Adding payment logos is a great way to reassure shoppers that you support a wide range of payment methods. Easily display the payment methods that you accept.

5. IMPROVE EXPERIENCE

Real-Time Search: Upgrade your WooCommerce product search with real-time predictive search results and frequently searched term suggestions.

Scroll to Top: Let your shoppers easily navigate back to the top of your site’s pages, which can help create a smooth browsing experience for your store.

Auto External Links: Eliminate the need to manually set external links to open in a new tab. Instead, the module will automatically configure all external links to open in a new tab.

Code Snippets: Easily add custom code snippets to your store without needing to modify your theme’s files directly. Add snippets to the header, body, or footer of your site.

6. PROTECT STORE

Agree to Terms Checkbox: This module lets you obtain agreement to your terms and conditions from your shoppers during the checkout process.

Cookie Banner: Inform visitors that your site uses cookies. Add a floating or fixed cookie consent banner, along with options to fully customize the style and behavior of the box.

With these 15 modules, you can boost your store’s sales, reduce cart abandonment, improve the shopping experience, and more. Best of all, you can do this while simplifying your store’s technology stack.

🏆 FEATURED ON WPTuts

For me, the key selling point of either of these versions, whether it’s the free one or the Pro, is that it means I’ve only got one plugin to maintain and update (and purchase, if I go for the Pro version) over having multiple plugins to maintain, purchase and update. This just makes life a little easier.

MORE MODULES (25+) IN MERCHANT PRO

Merchant Pro packs in all the must-have eCommerce features you need to run your store successfully.

1. BOOST REVENUE

Frequently Bought Together: Create discounted product bundles with items that are frequently purchased together.

Buy X, Get Y: When product X is purchased, give a discount on product Y.

Bulk Discounts: Use bulk discounts to incentivize customers to buy larger quantities of your products in one go.

Spending Goal: Motivate higher average order values by gamifying the shopping experience and offering customers discounts for reaching spending goals.

Free Gifts: Increase average order value and boost customer satisfaction by rewarding shoppers with a gift for hitting a spending target or applying a coupon.

2. CONVERT MORE

Sticky Add To Cart: Display a sticky add to cart bar when visitors are scrolling on your product pages.

Countdown Timer: Create a sense of urgency by displaying a countdown timer on your discounted products.

Stock Scarcity: Let visitors know that stock is running low on products they are looking at.

Waitlist: Build a waiting list for sold-out items and auto-notify potential customers when items are back in stock.

Checkouts: Choose from three different checkout layouts: Shopify-style, Multi-step or One-page.

Recently Viewed Products: Show recently viewed products on product pages and in the cart.

Advanced Reviews: Let your customers run your marketing by collecting and displaying advanced reviews.

3. REDUCE CART ABANDONMENT

Floating Mini Cart: A cart icon with item count will always be visible on all pages or only when the cart is not empty, and a sliding cart will be visible when the customer clicks it.

Cart Reserved Timer: Create a sense of urgency by letting visitors know that the products added to their carts are only reserved for a limited period of time.

Side Cart: Show a sliding cart whenever a customer adds a product to the cart.

4. BUILD TRUST

Reasons To Buy List: Provide customers with a summary of the key features and benefits of your products.

Brand Image: Add brand images to products.

Quick Social Links: Display floating social media icons to make it easier for your customers to connect with you.

5. IMPROVE EXPERIENCE

Size Chart: Reduce returns and increase sales by showing a size chart on specific products or all products.

Product Video: Upload video to be viewed in product galleries and on archive pages.

Product Audio: Upload audio to be listened to in product galleries and on archive pages.

Wishlist: Allow customers to easily save products they are interested in for later.

Variation Swatches: Display your variable product options as customizable color/image icons, buttons, or dropdowns.

Login Popup: Allow users to login with a simple pop up.

Product Nav Links: Enable easy navigation from one product to the next with next/previous links.

Upgrade to Merchant Pro and gain access to these extra modules designed to enhance the functionality and user experience of your online store as well as premium support via email.

Merchant Pro has significantly enhanced my online commerce experience on WordPress. The user friendly interface and responsive support make this plugin a must-have choice. I highly recommend Merchant Pro!

Christian Laborde, Co-Founder of Zipangu

UPGRADE TO MERCHANT PRO

Rest assured, Merchant Pro comes with a 30-day money-back guarantee. If you’re not completely satisfied, we’ll happily refund 100% of your money.

WOOCOMMERCE IS REQUIRED FOR SOME MODULES TO WORK

Looking for the most flexible theme?
Even though Merchant will work with any theme, if you combine it with a good WooCommerce theme, you can be confident that you are giving your shoppers the best experience possible. Botiga is a fast WooCommerce theme with endless customization options that pairs perfectly with Merchant. Give them both a try – you won’t be disappointed!

Backed by a trusted team
Merchant is brought to you by aThemes, a WordPress product company, trusted by more than 150K+ happy users.

Documentation and Support
– To learn how to use Merchant you can check our documentation.
– If you have any questions, visit the support forum here. To get direct support from our developers via email, consider upgrading to Merchant Pro. We aim to answer all premium support requests within 24 hours.
– To find out more about Merchant visit the plugin page on our website.

Happy user of Merchant?
– Join our Facebook Group.
– Or rate us on WordPress 🙂

NOTES
We aim to simplify WordPress and empower your site’s growth with our themes and plugins. With that in mind, we’re so excited to build Merchant. We believe you’ll find Merchant invaluable for optimizing your online store.