Manceppo B2B Marketing Hub

With the Manceppo B2B Marketing Hub plugin you can connect your
WordPress website to your Manceppo account and start to build your
custom small business B2B marketing stack, based on the tools you
love.

This plugin will enable you to build landing pages with our form
builder, track visitor behavior and add lead scores.

By connecting MailChimp, Google Analytics, LinkedIn and Pipedrive
you unleash a complete marketing stack as alternative to expensive
Marketing Automation solutions.

Connecting WordPress to Manceppo

By installing the Manceppo plugin and connecting to your Manceppo
account, you will open up Marketing Automation functionality.

The connection enables you to:

• Create landing pages with forms for downloads
• Track visitor behavior across your website
• Search and select lead profiles to view or export
• Build a lead score based on behavior and profile criteria
• Trigger email workflows in other connected tools like MailChimp

Read the full instruction on how to connect WordPress and Manceppo
here here.

Connecting Manceppo to Mailchimp

By connecting Manceppo to MailChimp you will open up nurturing
functionality.

The connection enables you to:

• Add newsletter subscriptions to your WordPress call-to-action forms
• Trigger Automation workflows in MailChimp based on behavior on WordPress
• Sync MailChimp Audience data to build a 360 view of your contacts across your tools
• Build a lead score based on activity in emails, on your website and across other tools

Read the full instruction on how to connect Mailchimp and Manceppo
here.

Configure scoring rules

To determine the sales readiness of leads, Manceppo offers lead
scoring functionality on both behavior and profile criteria.

Lead scoring is a way to measure the likeliness of a commercial
opportunity for a potential customer.

The lead scoring features in Manceppo include:

• Demographic (or explicit) scores based on specific profile characteristics that are generally available. Think of insight about buying authority, position or company size.
• Activity (or implicit) scores based on lead behavior such as website visits, email opens and white paper downloads.
• Multiple lead scores: when you sell multiple products or services, let’s say both CRM and ERP systems, Manceppo allows you to set up a lead score per product line or, even better, per area of interest.

To set up lead scores in Manceppo to MailChimp, just follow these 3
steps here.

Manceppo features

Manceppo features include:

• Create landing pages with forms for downloads
• Track visitor behavior across your website
• Search and select lead profiles to view or export
• Build a lead score based on behavior and profile criteria
• Trigger email workflows in other connected tools like MailChimp
• Add newsletter subscriptions to your WordPress call-to-action forms
• Trigger Automation workflows in MailChimp based on behavior on WordPress
• Sync MailChimp Audience data to build a 360 view of your contacts across your tools
• Build a lead score based on activity in emails, on your website and across other tools