GA Experiments+ | Dev Edition

GA Experiments+ is a plugin that allows to do A/B testing (or split testing) using Google Analytics as a backbone. By using the GA API, this plugin allows to A/B test anything in your website from simple text, to stylesheets or even theme layouts in order to find what best suits your audience and improves the metric you wish to track.

Using Google’s multi-armed bandit algorithm, the plugin selects a variation to serve to the visitor. The plugin associates some text to the variation and the user-provided text is injected in your posts/pages using a simple shortcode. The provided value can be text, HTML, CSS and can even contain shortcodes, giving the administrator a lot of testing possibilities.

This Dev Edition is a basic implementation that best suits simple experiments. Although you can technically test anything with it, many tests will require some coding abilities, hence the Dev name.

Finally, the plugin also adds the Google Analytics tracking code if it is required. This makes the plugin compatible with any other GA tracking plugin since we will not inject new tracking code when it is already present in the page.

Management of custom goals and tracking of experiment results is handled directly in the Google Analytics Experiments page for the Dev Edition. The webmaster is also responsible for inserting the corresponding events Javascript code for it’s custom goals.

*** Now with easy CSS experiments!! ***

Future Development

A Blogger Edition is also planned and will include the following extra features :

• Multiple fields per experiment (instead of a single text field)
• Stylesheet experiments for common HTML elements
• Real-time preview of stylesheet experiments
• Javascript experiments

A Marketing Edition is also planned and will include the following extra features on top of the Blogger Edition :

• Pick&edit stylesheet experiments for any HTML element
• Custom experiment goals management
• Add goal events on HTML elements through the plugin
• Experiments statistics through the plugin
• Declare winning variation
• Multivariate testing

Special Thanks

A special thanks to Erik Molenaar for his help testing and finding bugs. http://erikmolenaar.nl/

We are looking for testers, translators and contributors. If you want to help, get in touch with us at [email protected] and we will see how we can work together. Note that everybody who helps will get all the future releases for free, for all editions and versions. Everybody’s insight is welcome, we love working directly with users, it’s how we improve our products!