Feedo – Automate product feed optimization for Google Merchant Center

The Feedo plugin for WordPress Woocommerce makes it quick and easy to create, automate and publish product feed to Google Merchant Center.

Features

• Ensures that feeds for newly uploaded/updated products are optimized as they are created/updated.
• Globally maps product categories and other custom variables with the Google Merchant Center values.
• Lets users to update Merchant Center-specific attributes either in bulk or by individual product, before sending them to automated optimization.
• One-click publishing directly to Google Merchant Center after optimized feed review.

How does our feed optimization work?

We use our in-house optimization engine built on a microservice architecture, and it has two different services as below:

Title Optimization
This service optimizes the title based on a defined pattern according to the category.
For example, apparel product “title optimization” pattern would be, Brand + Gender + Product Type + Attributes (Color, Size, Material)
Before Optimization: Rebook CrossFit Shoes
After Optimization: Reebok Women’s CrossFit Shoes, Black Leather (Size 7)

Generate Product Type
Google recommends you to include more granular categories as it classifies your product more precisely.
For example, Books > Non-Fiction > Sports > Baseball is better than Baseball.
Our service will try and create a detailed classification using various attributes of your product.
Example: Women’s Shoes > Reebok Shoes > CrossFit Shoes > Black Shoes > Leather Shoes

Note: This optimization is optional, and you can directly submit your feed as it is to Google Merchant center.

Feedo Support

Just drop your question to our Support Email ID: [email protected]

Feedo’s “Help” document includes all the required details about the plugin for the users.

Please refer to our privacy policy page.