Fathom Analytics for WP

The best Google Analytics alternative for WordPress

Fathom Analytics is a simple-to-use, privacy-focused (GDPR-compliant) website analytics tool for your WordPress site. You don’t have to edit the code in your WordPress template to start using our software.

👉 Check out our live demo or sign up for a free 30-day trial.

You’ll need a subscription to Fathom Analytics to start collecting stats with this plugin, and our pricing starts at just $14/month. Instead of generating revenue from your visitors’ data, we charge a fair and sustainable price for all our plans. Our business model is privacy-first by design.

Why use Fathom Analytics?

Google Analytics is time-consuming to use and difficult to understand. Google also kills off its popular software far too often (like Universal Analytics). That’s why Fathom Analytics exists: to make website analytics easy and quick to understand.

Thousands of customers, from governments and banks to small businesses and bloggers, trust their website analytics to Fathom.

Import from Google Analytics

We’ve got an importer to save your UA (Universal Analytics) and GA4 data. Because we’ve got unlimited data retention, you can keep and view your stats forever.

Setup in minutes

Because Fathom Analytics is a single line of code, and our WordPress plugin doesn’t even require any coding, you can go from starting a trial to seeing real-time data within a few minutes. Learn how to set up our plugin here.

Comply with privacy laws

The best lawyers and legal minds worldwide regarding digital privacy have ensured that Fathom Analytics is fully compliant with GDPR, CCPA, ePrivacy, PECR and more.

No cookie banners are required

We invented the now industry-standard method for anonymizing visitor data without using cookies. That means you don’t have to clutter your site or slow it down with cookie banner plugins or consent notices for your site’s analytics.

Email reports

Get a snapshot of your website or websites delivered to your inbox so you can see your critical stats without even having to log into Fathom Analytics. These reports can be set up for any dashboard (or all of them) and sent to anyone (at your company, to your clients, whomever you want).

Shared or private dashboards

Want to grant access to specific website dashboards for particular clients/employees? Or make your dashboard 100% public? Fathom Analytics lets you create private, public or passworded dashboards without needing an account.

More features

• Simple options page within WordPress admin
• Ability to not track yourself or specific user roles with a single click
• Search within dashboard boxes
• Tiny, lightweight script that’s great for your SEO
• Dark mode
• All sites view to see all your sites at a glance
• And much more

Setup this WordPress plugin

To learn how to quickly setup this plugin, read our support doc.