{eac}Doojigger MetaPixel Extension for WordPress

{eac}Doojigger MetaPixel Extension for WordPress

Wordpress plugin

Install on Wordpress

App Details

{eac}MetaPixel is an {eac}Doojigger extension which installs the Facebook/Meta Pixel and enables tracking of PageView, Search, ViewContent, AddToCart, InitiateCheckout and Purchase events when using WooCommerce.

What is the Meta Pixel?

The Meta Pixel is a piece of code on your website that can help you better understand the effectiveness of your advertising and the actions people take on your site, like visiting a page or adding an item to their cart. You’ll also be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs.

See Meta Pixel

To retrieve your pixel id, Go to Meta Events Manager → Data Sources → Your Pixel → Settings → Pixel ID. Copy your pixel id and paste it into the “Facebook Pixel ID” field of this extension’s settings.

Pixel Events

  • Page Views
    • PageView events may occur on all pages or only pages that don’t trigger another event.
  • Site Search
    • Search result pages.
  • Content View (archives)
    • Archive (category and tag) pages.
  • Content View (products)
    • Product pages.
  • Content View (commerce)
    • Product category, tag, and shop pages.
  • Content View (cart)
    • The shopping cart page.
  • Add To Cart
    • Buttons and links that add an item to the cart.
  • Initiate Checkout
    • The checkout page.
  • Purchase Completed
    • Purchase confirmation page. (a ‘Purchase’ event is registered as a ‘Subscription’ if the order includes a subscription, or as a ‘StartTrial’ if any subscription has a trial start date.)

Server Based Conversion API

Support for the Meta Conversion API to track purchase events directly from your server is included. When using the Conversion API, additional information will be passed through the api, including:

  • Customer name (hashed, non-decipherable)
  • Customer email address (hashed, non-decipherable)
  • Customer phone number (hashed, non-decipherable)
  • Customer billing address (hashed, non-decipherable)
  • Order/cart details (item, quantity, price)

Since Facebook gives priority to the browser pixel, the browser pixel is suppressed in favor of the conversion api so the conversion api may provide more information.

To enable the server conversion api, Go to Meta Events Manager → Data Sources → Your Pixel → Settings. Scroll to Conversions API → Set up manually.

Click the “Generate access token” link under the “Get Started” button. Copy the access token and paste it into the “Server Access Token” field of this extension’s settings.

Note: Server events require a Meta Business Manager.

Advantage+ Catalog Ads

The Content View (products), Add To Cart, Initiate Checkout, and Purchase Completed events meet the requirements for Advantage+ catalog ads.

  • content_type : ‘product’.
  • content_ids : array of product ids (WooCommerce ID) e.g. [1174,1175].

The server Conversion API for purchases also includes:

  • contents : array of product details containing id (product sku), quantity, and item_price.

Domain Verification

You may, optionally, add the Facebook Brand Safety domain verification meta tag to your home page.

Go to Meta Business Settings → Brand Safety → Domains → Your Domain → Add a meta-tag, and copy just the content= string.

In this example:
<meta name="facebook-domain-verification" content="xyzzy1ndu84mmhaifl5gawo9ntafn8" />
We want only xyzzy1ndu84mmhaifl5gawo9ntafn8 copied and pasted into the “Domain Verification” field of this extension’s settings.

Additional Information

  • {eac}MetaPixel is an extension plugin to and requires installation and registration of {eac}Doojigger.

See: Specifications for Facebook Pixel Standard Events

Copyright

Copyright © 2019-2024, EarthAsylum Consulting, distributed under the terms of the GNU GPL.

This program is free software: you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation, either version 3 of the License, or (at your option) any later version.

This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details.

You should receive a copy of the GNU General Public License along with this program. If not, see https://www.gnu.org/licenses/.

Pricing

Starting from $0 per month.

Check Out the Catalog Widget

By Common Ninja

CatalogTry For Free!

App Info

Rating

Reviewers

No reviews

Tags

eacDoojigger
facebook
Facebook Ads
Facebook Pixel
Meta Pixel

Developed By

Kevin Burkholder

Quick & Easy

Find the Best Wordpress plugins for you

Common Ninja has a large selection of powerful Wordpress plugins that are easy to use, fully customizable, mobile-friendly and rich with features — so be sure to check them out!

Testimonial

Testimonial plugins for Wordpress

Contact Form

Contact Form plugins for Wordpress

Maps

Maps plugins for Wordpress

Translation

Translation plugins for Wordpress

Chat

Chat plugins for Wordpress

Slider

Slider plugins for Wordpress

Reviews

Reviews plugins for Wordpress

Contact

Contact plugins for Wordpress

Galleries

Galleries plugins for Wordpress

SEO

SEO plugins for Wordpress

Forms

Forms plugins for Wordpress

Comments

Comments plugins for Wordpress

Backup

Backup plugins for Wordpress

Privacy

Privacy plugins for Wordpress

Optimize

Optimize plugins for Wordpress

Tabs

Tabs plugins for Wordpress

Social Sharing

Social Sharing plugins for Wordpress

Events Calendar

Events Calendar plugins for Wordpress

Comments

Comments plugins for Wordpress

Social Feeds

Social Feeds plugins for Wordpress

Social Sharing

Social Sharing plugins for Wordpress

Portfolio

Portfolio plugins for Wordpress

Video Player

Video Player plugins for Wordpress

popup

popup plugins for Wordpress

SiteMap

SiteMap plugins for Wordpress

Payment

Payment plugins for Wordpress

Coming Soon

Coming Soon plugins for Wordpress

Inventory

Inventory plugins for Wordpress

Testimonials

Testimonials plugins for Wordpress

Portfolio

Portfolio plugins for Wordpress

Membership

Membership plugins for Wordpress

Forms

Forms plugins for Wordpress

Analytics

Analytics plugins for Wordpress

Events Calendar

Events Calendar plugins for Wordpress

Sliders

Sliders plugins for Wordpress

Analytics

Analytics plugins for Wordpress

Reviews

Reviews plugins for Wordpress

Security

Security plugins for Wordpress

Ads

Ads plugins for Wordpress

Music Player

Music Player plugins for Wordpress

Countdown

Countdown plugins for Wordpress

Email Marketing

Email Marketing plugins for Wordpress

Membership

Membership plugins for Wordpress

Ecommerce

Ecommerce plugins for Wordpress

Customer Support

Customer Support plugins for Wordpress

Video Player

Video Player plugins for Wordpress

Tabs

Tabs plugins for Wordpress

Social Feeds

Social Feeds plugins for Wordpress

Common Ninja Apps

Some of the best Common Ninja plugins for Wordpress

Browse our extensive collection of compatible plugins, and easily embed them on any website, blog, online store, e-commerce platform, or site builder.

Catalog for Wordpress logo

Catalog

Create and customize product catalogs with a catalog widget that organizes items clearly, improves browsing, and helps visitors explore your offerings easily.

Countdown Bar for Wordpress logo

Countdown Bar

Add a countdown bar to your site to create urgency, highlight limited time offers, and drive faster engagement and higher conversions.

HIPAA Compliance Forms for Wordpress logo

HIPAA Compliance Forms

Create secure HIPAA compliant forms that protect sensitive data, offer full customization, and integrate easily for safe medical information collection.

Age Gate for Wordpress logo

Age Gate

Use an age verification popup to validate visitor age, meet regulatory requirements, and ensure only eligible users access restricted content.

Flip Cards for Wordpress logo

Flip Cards

Use flip cards to present information interactively, improve visual design, and guide visitors toward clearer decisions that support conversions.

Appointment Booking for Wordpress logo

Appointment Booking

Manage appointments with an appointment booking widget that lets visitors schedule easily, syncs calendars, sends reminders, and creates a smoother booking experience.

Info List for Wordpress logo

Info List

An Info List presents key details in a clear, structured format to improve user experience and support conversions.

Course Registration Form for Wordpress logo

Course Registration Form

Use a scroll progress bar that visually tracks reading on the page, improves navigation, and keeps visitors aware of their position.

Instagram Carousel for Wordpress logo

Instagram Carousel

Show Instagram posts in a responsive carousel layout to enhance social proof and keep your site content visually fresh.

Tumblr Feed for Wordpress logo

Tumblr Feed

Show Tumblr posts with a Tumblr feed that keeps content fresh, improves navigation, and helps visitors discover more posts.

AI Chatbot for Wordpress logo

AI Chatbot

Add an AI chatbot that answers user questions by crawling your site, using uploaded content, and collecting chat interactions.

Calculator for Wordpress logo

Calculator

Create a TDEE Calculator that helps visitors estimate daily calorie needs and make informed decisions.

More plugins

plugins You Might Like

Discover Apps By Platform

Discover the best apps for your website

WordPress
Wix
Shopify
Weebly
Webflow
Joomla
PrestaShop
Shift4Shop
WebsiteX5
MODX
Opencart
NopCommerce

Common Ninja Search Engine

The Common Ninja Search Engine platform helps website builders find the best site widgets, apps, plugins, tools, add-ons, and extensions! Compatible with all major website building platforms - big or small - and updated regularly, our Search Engine tool provides you with the business tools your site needs!

Multiple platforms