Croct – Content Personalization for WordPress

Understand your audience interests and deliver the right content, to the right person, at the right time.

Croct for WordPress provides powerful personalization capabilities using plain English. Personalize your content with more than 100 variables such as visitor context, device, browser, location, and much more!

WHAT IS CONTENT PERSONALIZATION?

Content personalization refers to the ability to generate content dynamically based on the visitor’s context.

WHAT’S IN IT FOR YOU IF YOU USE PERSONALIZATION?

• Boost sales and engagement
• Sell more products
• Increase customer loyalty
• Increase the time users spend on your website
• Help visitors find the right content

WHAT IS CROCT?

Croct is a personalization platform that provides a solution for developers to create natively personalized applications, as well as for marketing and product professionals to craft unique experiences based on the user’s behavior, interests, and browsing history.

CROCT PLUGIN FEATURES

• Fully integrated with WordPress with just a few clicks.
• Shortcodes for inline content personalization.
• Over 100 user variables, such as interests, device, browser, geolocation, referrers, query strings, etc.
• Visitor interest tracking on a per-post basis.

HOW TO SET-UP AND APPLY PERSONALIZATION?

It only takes a few clicks to install the plugin and unlock the power of personalization. No need to insert code snippets or play with the styling of the plugin.

Once the plugin is installed, on the left-side menu, click Croct to open the settings page. Next, enter your app ID and click “Save Changes” to activate the integration.

If you do not have an account, please get in touch, so we can set up an account for you.

HOW TO CAPTURE THE AUDIENCE’S INTERESTS?

Croct can help you understand your audience’s interests based on posts and pages they visit. All you need to do is tell Croct what interests are related to each post in the section “Croct – User Interest” (on the sidebar menu, under Document) when publishing or updating a post. You can enter multiple interests separated by commas.

HOW TO INSERT DYNAMIC CONTENT?

This plugin introduces two new shortcodes that allow you to create personalized posts.

The [personalized] shortcode works as a placeholder for contextual information, while the [if] shortcode allows you to show a content block conditionally.

The following example shows a conditional content block that will be displayed only for people who are sailing from Brazil. The content of the block is personalized according to the visitor’s city, with fallback to “Brazil” in case the visitor’s location is unknown.

[if condition=”location’s country is ‘BR'”]
This paragraph is personalized for everyone who lives in [personalized value=”location’s city”]Brazil[/personalized].
[/if]

Although the example shows the use of the [personalized] and [if] shortcodes combined, they can be used standalone. For example:

Hello everyone from [personalized value="location's city"]Brazil[/personalized]!

Data Processing

This plugin collects information about the visitor activities and sends to Croct to help you better understand your audience and personalize the content for them.

By installing and activating the Croct for WordPress plugin you agree to our Terms of Service and Privacy Policy.