Conversion Tracking for WooCommerce and Google Ads

This plugin allows you to implement the global site tag and the event snippet associated with your Google Ads conversion in your Ecommerce powered by WordPress and WooCommerce.

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Technical Details

The following features are included:

Optional Global Site Tag Implementation

The global site tag can be included or not included based on your needs. (if there is already a global site tag on the page, this plugin allows you to prevent a second implementation)

Event Snippet Implementation

The event snippet is added to the WooCommerce “Order Received” page when a valid order is completed.

Order Value Options

The order value associated with the conversion can be set to not include tax and shipping (Subtotal) or to include tax and shipping in the order value (Total).

Exclusion of the Specified User Capabilities

The global site tag and the event snippet associated with your Google Ads conversion can be optionally not displayed to users that own one or more of the specified capabilities.

Exclusion of the Specified IP Addresses

The global site tag and the event snippet associated with your Google Ads conversion can be optionally not displayed to users with one of the specified IP addresses.

Implementation of the Conversion Tracking Code Only When a Specific Cookie is Available

The global site tag and the event snippet associated with your Google Ads conversion can be optionally displayed only when a specific cookie is available. This feature allows you to have on your website the cookies associated with the Google Ads conversion tracking code only when the user has given its consent. Please note that an external plugin or a custom implementation should be used to handle the user consent.

Multisite Ready

This plugin can be used on a WordPress Network, and supports both a Network Activation (the plugin will be activated on all the sites of your WordPress Network in a single step) and a Single Site Activation (the plugin will be manually activated on single sites of the network)

High-Quality Support

Support for this plugin is provided via the support tab above by the plugin developers. If you experience any problems or if you need detailed technical info about specific plugin parts, you are in good hands.

Credits

This plugin makes use of the following resources:

• Select2 licensed under the MIT License

For each library, you can find the actual copy of the license inside the folder used to store the library files.