ConsentForAds

ConsentForAds (by UnveilMedia) is the GDPR-compliant tool for WordPress publishers to opt-in/opt-out users for digital advertising in the EU.

ConsentForAds (by UnveilMedia) is an official IAB Consent Management Platform. UnveilMedia listed here on the list of official CMPs, http://advertisingconsent.eu/iab-europe-transparency-consent-framework-list-of-registered-cmps/ – ad we enable publisher to become compliant.

Google and other major buyers has already told the market they will not buy from sites that are not opt-ed in.

We actively pass consent to ad tech vendors and media buyers to show which users have opt-ed in/opted-out of having their data used in advertising targeting.

Under GDPR all sites must obtain explicit consent from EU users to use PII data (in the case of desktop and mobile, cookies) for digital advertising.

Most of the major programmatic and ad tech vendors that buy WordPress publisher ad space are partnering with the IAB Framework. ConsentForAds allows you to stay on the right side of the new GDPR regulations.

What does ConsentForAds do?

• Allows users to opt-in or opt-out of having their PII data used for advertising targeting
• Allows users to see what vendors will use their PII data
• ConsentForAds passes opt-in/opt-out signals through its platform to ad tech vendors and ad buyers to make them aware of opt-ins and opt-outs
• Much of advertising revenue for WordPress comes from programmatic and data-driven advertising. We make it easier to keep that revenue.
• Makes WordPress publishers compliant under GDPR regulation