Bread & Butter: real lead capture, gated content & newsletter opt-ins

GROW YOUR LEAD LIST WITH REAL QUALIFIED CONTACTS

Start to capture more leads from your WordPress website with content gates, lead capture, social sign-in, and more!
Understand prospects, and use marketing automation workflows to synchronize user data to every tool in your marketing stack converting website visitors into paying customers.

Major features in Bread & Butter include:

1. Content Gating, Lead Capture, & Account Registration
2. Website Analytics
3. CRM Capabilities
4. Marketing Automation
5. SSO & Authentication as a Service

Get started:

Check out the testimonial video below:

“Create gated content, just like The Wall Street Journal where you get asked to enter your details before reading an article”
@Dan, aither.com.au

CONTENT GATING

Create lead capture or gate content in minutes, without a designer or developer. Select the type of content gate or lead capture form and assign it to any page of your WordPress Website: Whitepaper, Annual Report, PDF, Video, Blog Post, Community, Email Newsletter, WP Page, E-Book, Coupon. Design Content Gating Experiences Tailored To Your Target Audience & Buyer Journey

• Easy to configure. Setup in minutes without a designer or developer.
• Customize each gate with our intuitive WYSIWYG editor.
• Capture qualified leads and work emails with SSO and IDPs
• Pass leads to most CRMs, email providers, or 3rd party services either natively or via Zapier.

WEBSITE ANALYTICS

Increase visibility into individual users and their actions.

Supercharge your WordPress website with first-party data analytics that provides actionable insight. Find the macro and micro trends for each prospect, customer, and marketing campaign.

• Real-Time Stats
• Engagement Scores
• Custom Funnels & Conversion Events
• User Journey Map
• Enriched User Profiles
• Weekly Reports

CRM CAPABILITIES

Bread & Butter integrates and passes valuable information to your existing CRM or acts as a standalone CRM. Get your sales pipeline moving. Increase order size, and decrease time to close.

• Verified Work Emails from any content gate or signup page.
• Lead Scoring. Prioritize and target the highest quality prospects.
• View content and website browsing history for each prospect.
• Tailor conversations, build rapport, and better understand customers’ needs.
• Simple or multi-stage sales funnels & automatically sync to CRMs or other 3rd party services.

MARKETING AUTOMATION

Smart automation. Zero coding experience required.
Design custom workflows in a flash. Keep data synchronized across multiple platforms & save serious time. Work on your business, not in your business.

Platform Integrations:
* Mailchimp
* Klaviyo
* Slack
* Pipedrive
* Google Analytics
* Zapier
* Twilio

New integrations are added every month! Contact us about new integrations.

A few Marketing Automation examples from our clients:

• Push email captures to Mailchimp or any email provider via Zapier
• Receive Slack Notification for new signups to public channels, groups, or as private DMs
• Push website browsing history for each prospect to a CRM, CDP, or Email Provider
• Receive a text message if a prospect spends 10+ minutes on a whitepaper or dedicated webpage

SSO & AUTHENTICATION AS A SERVICE

Sleep better knowing your business is fully compliant regardless of your content and jurisdiction. All user data is securely handled & is GDPR, CCPA or Data Protection Laws ready.

Save time and money with Bread & Butter IO’s one-click integrations for 3rd party IDP (Identity Provider) and SSO (Single Sign-On).

Enterprise IDPs
* Microsoft
* OneLogin
* Google
* Okta

Social IDPs
* Microsoft
* Google
* Facebook / Meta
* Linkedin
* Twitter
* Salesforce
* Basecamp
* GitHub
* Dropbox
* Apple
* Slack
* Planning Center
* Twitch
* Intuit Quickbooks

Have questions? Book a demo, check out our documentation or reach out to our support!