Anura.io

Anura is unlike most ad fraud solutions available on the market. It concentrates on the user visiting your digital properties.

Instead of just evaluating the traffic coming to your site with broad probability scores. Anura will give you a definitive answer to whether the visitor is real or fake so you can stop paying for what is fraudulent.

With billions of analyzed clicks, client feedback, and a robust rule set, Anura has an extensive history of website generated traffic. It is one of the only platforms that captures hundreds of data points about your traffic, so not only do you know who is visiting your web asset but also how you can refine it for better performance.

It boasts an accurate real-time interface affording clients the ability to mitigate fraud as it happens. Which directly yields meaningful conversion improvement and a higher revenue stream.

Settings

Instance ID

Enter your assigned Anura Instance ID in the field provided. This is a required field.

Source Method

The Anura for WordPress plugin currently provides four methods of passing Source information to Anura. Choose a method that best works for your application.

• None

  A value for Source will not be submitted, with (undefined) instead being shown in the Anura dashboard interface.

• GET Method

  Passes a Source value sent within the query string of the URL. i.e. https://yourwebsite.com/index.php?utm_source=optionalSourceTrackingId. Be sure to enter the GET parameter name into the corresponding Source Parameter field.

• POST Method

  Passes a Source value that is sent to the server stored in the body of an HTTP request. Be sure to enter the POST parameter name into the corresponding Source Parameter field.

• Hard Coded Source Value

  A hard coded Source value will pass the value exactly as it is entered in the Source Value field. If no value is entered into the Source Value field, (undefined) will instead be shown in the Anura dashboard interface.

Campaign Method

The Anura for WordPress plugin currently provides four methods of passing Campaign information to Anura. Choose a method that best works for your application.

• None

  A value for Campaign will not be submitted, with (undefined) instead being shown in the Anura dashboard interface.

• GET Method

  Passes a Campaign value sent within the query string of the URL. i.e. https://yourwebsite.com/index.php?utm_campaign=optionalCampaignTrackingId. Be sure to enter the GET parameter name into the corresponding Campaign Parameter field.

• POST Method

  Passes a Campaign value that is sent to the server stored in the body of an HTTP request.
  Be sure to enter the POST parameter name into the corresponding Campaign Parameter field.

• Hard Coded Campaign Value

  A hard coded Campaign value will pass the value exactly as it is entered in the Campaign Value field. If no value is entered into the Campaign Value field, (undefined) will instead be shown in the Anura dashboard interface.

Optional Callback Function

Anura can initialize a custom JavaScript callback function once a response has been returned. Please note: Callback functions are allowed to start with: “$”, “_”, or “a-z” characters, followed by “a-z” and “0-9” characters.

Redirect on Warning/Bad

The Anura for WordPress plugin current provides three methods to redirect visitors which are found to be warning, bad, or both.

• No Redirect

  The visitor will not be redirected. Result information will still be available within the Anura dashboard interface.

• Redirect on Bad

  If Anura returns a bad result, the visitor will be automatically redirected to the URL listed in the Redirect URL field. i.e. https://yourwebsite.com/404.

• Redirect on Warning and Bad

  If Anura returns a warning or bad result, the visitor be will automatically redirected to the URL listed in the Redirect URL field. i.e. https://yourwebsite.com/404.

Allow WebCrawlers

When taking advantage of the redirect feature, enabling this option will allow identifiable web crawlers to bypass the redirect and operate as normal on your website. To use this feature “rule sets returnability” must be enabled. Talk to support about enabling or disabling the rule sets returnability feature.