Whatagraph

Whatagraph is a marketing analytics platform consisting of three main features: Overview, Monitoring, and Reporting. Each tool covers different aspects of marketing analytics.

Overview: built for the daily review of top-line KPIs. It consists of rows that showcase essential client or campaign success indicators, providing instant problem identification.

Monitoring: helps marketers build dashboards that give real-time status about each channel or campaign. With the right widgets and many channels, problems caught by Overview can be instantly identified and solved.

Reporting: helps marketers build reports that can automatically be sent to clients and other stakeholders regularly. Unlike Monitoring, Reporting is meant to reflect on a set period for each campaign or channel’s performance.

Platform Capabilities:

• Goal tracking;
• Budget control;
• Instant issue identification;
• Performance-based marketing analytics; *Visual data representation;
• Report automation;
• Direct multiple channel integration;
• Custom data upload

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