SEO JSON‑LD Boost by Verge

We have provided this tool free of charge to increase the searchability of your products across the web and hope that through our contribution you are able to grow and expand your business.

In comparison to other products out there, we do not modify your template. This means that if you remove this application, we will remove any traces of it. Equally, you won't need to re-install this application every time you update your template.

What is JSON-LD?

JSON-LD is a lightweight 'Linked Data' format. It is a way encode your website data to be easier to understand for all of the other machines on the Internet - including search engines like Google!

Why is JSON-LD important for my shop?

Google looks for JSON-LD, and rewards websites and webshops that serve JSON-LD data. Many of Google’s search results page features (including rich snippets and Knowledge Graph cards) are enabled by JSON-LD mark-up. Their 'Shopping' search results tab is also powered by JSON-LD. Making sure that your site serves this type of data can be very helpful in your search engine rankings!

What content types does your app support?

Currently we support specialized JSON-LD data on the following pages:

• Landing page
• Product pages including variants
• Collection pages
• Content pages
• Blog overviews
• Blog content page

Why does my product show up multiple times in the Google Structured Data testing tool?

Many templates include metadata as part of their tag structure. For example you may see something like this: itemtype="http://schema.org/Product" in your HTML. The tool will pick up this data as well as the JSON-LD data that we inject into your shop.

Why are you doing this for free?

As we are already using this application in all our stores as part of a larger, comprehensive SEO package for Shopify, it was not difficult to split it out and make it available for free to all Shopify users. If you are interested in being notified upon the release of our more comprehensive SEO app for Shopify, please contact us through our support email.

How is your application different to other JSON-LD applications?

We inject JSON-LD data into your shop using Javascript. Other solutions we have seen modify your template directly. While this is also a solution Shopify prefers our approach according to the documentation.

Is this one of those crummy free apps that never live up to what they promise?

We hope not! If you are having problems with your set-up or ideas for improvement, please contact us through our support email.

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