OrderMetrics ‑ Profit Tracker

What is OrderMetrics?

OrderMetrics is the aptly-named tool that lets you track the order metrics that matter the most for your ecommerce business. Whether you're looking at high-level metrics such as profit margin, revenue, expenses, or you're looking into other metrics such as Cost of Goods Sold (COGS), Customer Acquisition Cost (CAC), Average Order Value (AOV), we have a report for you.

With OrderMetrics real-time profit tracking you get simple and actionable ecommerce profit analytics in one easy-to-read financial dashboard.

Assess financial performance in an instant.

See your Shopify store’s net profit after all costs including shipping (ShipStation), ad spend (Facebook ads, TikTok ads, Snapchat ads, Google Ads, Pinterest Ads), transaction fees (PayPal & Stripe), discounts, refunds, custom expenses, and more.

OrderMetrics Reporting:

• Financial
• Orders
• Marketing
• Product
• Customers

Financial Report: Dive Deeper into your P&L

Beyond the profit calculator we provide a more in-depth look at your performance too with a profit and loss statement in your financial report. Interested in things like Net Retail Margin, Shipping Margin, and Gross Profit? We have those details too.

Orders Report: Understand Profitability Per Order

OrderMetrics offers the ability to look at profitability per order. Want to sort by gross margin—which orders were most and least profitable? We got you!

Marketing Report: Run Profitable Ads

Pull ad data from your FB Ads, Google Adwords, TikTok Ads, Snapchat Ads and Pinterest Ads campaigns to manage your marketing spend efficiency by looking at which advertising campaign is getting you the best customer acquisition cost (CAC), lifetime value (LTV), return on ad spend (ROAS), and overall campaign performance, sorting by each of these analytics.

Products Report:

Before you send your next big email marketing push or launch a top of funnel ad, you’ll want to take a look at the products report in OrderMetrics to evaluate which products (and variants) are your best sellers, have the highest margins, and lowest rate of returns.

Customers Report:

Understanding customer behavior on your website—bounce rate, time on site, abandoned cart rate—enables you to tweak the experience in the name of conversion rate optimization.

This, in tandem with optimizing the efficiency of your marketing spend, will ensure you’re not only getting target customers to your site, but you’re also capturing their attention and converting them to lifetime customers.

OrderMetrics Helps You Answer Questions About Your Shopify Store:

• What is my customer lifetime value?
• Which orders made the most profit?
• Do some ad campaigns actually lose money?
• How are discounts impacting my profit?
• What is my most profitable product

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