Google channel

Get your products discovered with the Google channel.

The Google channel makes it easy for you to reach the millions of shoppers when they're searching for products like yours. Merchants can:

• List products for free on Google.

• Enable seamless checkout with Buy on Google for eligible merchants.

• Sync products to your YouTube channel.

• Run paid Performance Max campaigns through Google Merchant Center to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Performance Max campaigns are paid ads that help you reach shoppers Google channels, including YouTube, Search, and the web. To set up a Performance Max campaign, just sync your products through the Google channel and set up campaigns in Google Merchant Center.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Performance Max campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Performance Max campaign, your products can appear across Google channels, including YouTube, Search, and the web.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

Eligible merchants can activate YouTube Shopping and sell products in a Store tab on their channel, on the Product Shelf under their videos, and by pinning or tagging products during live streams.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.