Forma

Forma provides photorealistic and instant try-ons for your customers, directly on your site! For any item that you've enabled with Forma, your customers can see themselves in that item by providing just a single photo. Customers have come to expect fitting rooms for offline stores, and they're starting to expect a similar experience in online stores as well!

Why Forma?

1. Deeper connections: Once customers see themselves in your products, they will develop a much stronger relationship and trust with your brand.
2. Increase engagement: Customers will spend much more time on your site, increasing chances of sales and improving your SEO. Merchants are seeing huge increases in session times with Forma.
3. Increase sales: Improve conversions and time on site, and increase your visitors by making your marketing (ads, social media, or email) more compelling. Merchants have greatly increased their revenue and conversion rates with Forma.

Getting started is easy!

1. Click ‘start import’ and we’ll check which product photos can be processed. We just need one full-body, front-facing photo with few obstructions on the outfit itself (e.g. no hair, twisted body, crossed arms, etc.) per product. *Note: Forma ONLY works when clothes are worn by a person/model. NO item-only photos.
2. Forma’s team will handpick the best photos and process them for tryon.
3. We’ll send you an email when your batch is ready! Once Forma has processed your photos you can turn the tryon feature on/off for each product.

Time varies on products being processed for on-store experience.

How else can we use Forma to grow our business?

We’ve seen merchants get creative with Forma! Some have dedicated sections on their website for products that can be tried on such as a "Virtual Closet," marketed the feature to their loyal customers via email, social media, and ads, and even create personalized lookbooks using Forma technology.

Find Forma on the iOS app store, too!