Easy Google Analytics 4

Easy Google Analytics 4 is a useful Shopify app that has been developed by HasThemes. If you are upgrading to Google Analytics 4 also known as GA4, the Easy Google Analytics 4 app is worth checking out. Google Analytics 4 is the latest version of the Google Analytics tool that lets you integrate mobile app and website usage data into a single GA Property.

If you are running a website or app, you must have known the importance of the Google Analytics tool when it comes to tracking and analyzing different website data. Such as customer behavior, user experience, online content, device functionality, and many more.

If you are not familiar with the Google Analytics tool, it is one of the best web analytic tools out there that enables you to collect many significant reports, stats, etc. By investigating those data you will get to know many important things about your website visitors you probably didn’t even know before. Moreover, you will know what necessary steps should be taken to maximize your website performance while growing your business at the same time.

In the past years, it was a little sophisticated to combine website and mobile app usage data using the previous version of Google Analytics tools. There was no easy option earlier but to use separate Google Analytics property.

Using the most updated Google Analytics 4 tool, you will get more advantages over the older Universal analytics tool.

BENEFITS OF GOOGLE ANALYTICS 4 ( GA4 )

• Integrated view between app and web
• Modern User Interface with a lot of new reporting tools
• More intelligent user privacy and tracking options
• Plenty of Parameters

GA4 property allows you to do more powerful cross-device and cross-platform tracking. Despite that, Google recommends using the latest tool even if you don’t have any mobile app. Google Analytics 4 can be used for a website, an app, or both a website and an app together.

If you are wondering how to add the latest Google Analytics property to your Shopify store without any hassle, the Easy Google Analytics 4 app will help you with that. It will offer you the functionality to incorporate an analytic script to your existing theme and start tracking your website or mobile app usage data in no time. On the other hand, the app is pretty easy to use and doesn't require you to have any coding knowledge. All it needs is a measurement ID, and you are good to go.